Referrals
“Referrals are insane. We pay every referral $750 to $1,000. We get a ton of them.” — Jonathan
Referrals are one of the biggest arms of Sunny’s revenue. This isn’t a side perk — it’s the engine of growth. Reps who run their book like a relationship business build dramatically larger pipelines than reps who treat each install as a one-and-done.
The payout
Section titled “The payout”| Tier | Per referral |
|---|---|
| Standard | $750 |
| Higher-volume / qualified | $1,000 |
You get paid when the referred homeowner signs and installs. Real money. Real fast.
Why this matters more than commission alone
Section titled “Why this matters more than commission alone”Normal rep math:
- 1 deal closed = ~$5K–$15K commission
- 1 referral that converts = $5K–$15K commission plus the $750–$1,000 referral payout
Each happy homeowner is a multiplier on every deal you close. A rep who gets one referral per five closed deals is effectively making 20%+ more per close — forever.
The math compounds. Their referrals refer.
Why ethical pricing is the gate
Section titled “Why ethical pricing is the gate”Here’s the trap. If you over-charge a homeowner, the deal still closes today. But:
- Their neighbor gets the same install for $10K less
- The homeowner learns the gap from a friend, an online review, or a competitor pitch a year later
- They feel ripped off
- Your referral pipeline dies — and their original deal turns into a complaint
Treat the homeowner like family. Price fair. The referral pipeline pays you back many times over. See Pricing your deals for the discipline side.
How to ask for a referral
Section titled “How to ask for a referral”The cleanest moment to ask is after install, during the app walkthrough, when the homeowner is happiest. They’ve just seen their new system come on. The savings story is real and immediate.
Sample script:
“Mr. Smith, I’m so glad you’re going to start saving on your gas bill starting tomorrow. Listen — Sunny pays you $750 if you refer a friend who ends up installing. Most homeowners I talk to know at least two or three neighbors who would love what you got. Is there anyone you can think of right now who’s been complaining about their heating bill?”
Get specific. “Anyone you know?” gets vague answers. “Anyone on your block who’s been complaining about heating costs?” gets names.
Why we’re a five-star company on this
Section titled “Why we’re a five-star company on this”Every rep is incentivized to keep Sunny’s name clean. When prospective homeowners look up the company before signing, they read reviews. Five-star reputation drives organic leads on top of paid referrals.
Reps who treat every install like it might generate three referrals build the kind of book that doesn’t depend on cold canvassing. That’s the long game.